Understanding regulatory fit

Journal of Marketing Research

Volumn 43, Issue 1, 2006, Pages 15-19

  Aaker, Jennifer L ^a   Lee, Angela Y ^b  

^a STANFORD UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644683195     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.1.15     Document Type: Article

References (27)

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