When your world must be defended: Choosing products to justify the system

Journal of Consumer Research

Volumn 38, Issue 1, 2011, Pages 62-77

  Cutright, Keisha M ^a   Wu, Eugenia C ^b   Banfield, Jillian C ^c   Kay, Aaron C ^a   Fitzsimons, Gavan J ^a  

^a DUKE UNIVERSITY   (United States)

^b The Samuel Curtis Johnson Graduate School of Management   (United States)

^c UNIVERSITY OF WATERLOO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79956281836     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/658469     Document Type: Article

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