An evaluation of Spanish hotel websites: Informational vs. relational strategies

International Journal of Hospitality Management

Volumn 33, Issue 1, 2013, Pages 228-239

  Escobar Rodríguez, Tomás ^a   Carvajal Trujillo, Elena ^a  

^a UNIVERSITY OF HUELVA   (Spain)

Author keywords

Content analysis; Internet; Social media; Spanish hotel; Website

Indexed keywords

EID: 84876147113     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.08.008     Document Type: Article

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