Staying afloat in the tropics applying a structural equation model approach to evaluating national tourism organization websites in the caribbean

Journal of Travel and Tourism Marketing

Volumn 17, Issue 2-3, 2005, Pages 269-293

  Douglas, Alecia ^a   Mills, Juline E ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Caribbean; Confirmatory factor analysis; Modified balanced scorecard; National tourism organizations; Website visitor retention

Indexed keywords

EID: 85023686266     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v17n02_20     Document Type: Article

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