Evaluating the influence of E-marketing on hotel performance by DEA and grey entropy

Expert Systems with Applications

Volumn 38, Issue 7, 2011, Pages 8763-8769

  Shuai, Jia Jane ^a   Wu, Wei Wen ^b  

^a MINGHSIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b TA HWA INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Data envelopment analysis (DEA); E marketing; Grey entropy; Hotel performance

Indexed keywords

BUSINESS SUCCESS; CONTENT ANALYSIS; E-MARKETING; GREY ENTROPY; INTERNET MARKETING; OPERATING PERFORMANCE;

DATA ENVELOPMENT ANALYSIS; ENTROPY; HOTELS; INTERNET;

MARKETING;

EID: 79952443906     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2011.01.086     Document Type: Article

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