The effect of Facebook users' arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model

International Journal of Hospitality Management

Volumn 31, Issue 3, 2012, Pages 819-827

  Lee, Woojin ^a   Xiong, Lina ^b   Hu, Clark ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Emotion; Event management; Extend TAM (technology acceptance model); Facebook; Marketing communication; Social media

Indexed keywords

EID: 84858746676     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.09.018     Document Type: Article

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