Internet, interaction and implications for marketing

Marketing Intelligence & Planning

Volumn 20, Issue 2, 2002, Pages 86-95

  Arnott, David C ^a   Bridgewater, Susan ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

E commerce; Internet; Marketing strategy; Relationship marketing

Indexed keywords

EID: 84986120008     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210418509     Document Type: Article

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