Facebook as international eMarketing strategy of Taiwan hotels

International Journal of Hospitality Management

Volumn 31, Issue 3, 2012, Pages 972-980

  Hsu, Yu Lun ^a  

^a NAN JEON INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

EMarketing; Facebook marketing; International eMarketing; Social networking; Taiwan hotel; Viral marketing

Indexed keywords

EID: 84858746881     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.11.005     Document Type: Article

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