Internet marketing in tourism in asia: An evaluation of the performance of east asian national tourism organization websites

Journal of Hospitality and Leisure Marketing

Volumn 11, Issue 4, 2004, Pages 93-118

  Morrison, Alastair M ^b  

^a Amy) So, Siu Ian   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Balanced scorecard; East Asia; Internet marketing; National tourism organizations; NTOs; Website evaluation

Indexed keywords

EID: 67650347692     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v11n04_07     Document Type: Article

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