Evaluating the effectiveness of destination marketing organisations' websites: Evidence from China

International Journal of Tourism Research

Volumn 12, Issue 5, 2010, Pages 536-549

  Li, Xu ^a   Wang, Youcheng ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

China; Destination marketing; Destination marketing organisations; Tourism marketing; Website evaluation

Indexed keywords

ASSESSMENT METHOD; INTERNET; MARKETING; MODELING; TOURIST DESTINATION; WORLD WIDE WEB;

CHINA;

EID: 77956929950     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.772     Document Type: Article

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