Examining E-relationship marketing features on hotel websites

Journal of Travel and Tourism Marketing

Volumn 21, Issue 2-3, 2007, Pages 33-48

  Bai, Billy ^a   Hu, Clark ^b   Jang, SooCheong ^c  

^a UNIVERSITY OF NEVADA   (United States)

^b TEMPLE UNIVERSITY   (United States)

^c PURDUE UNIVERSITY   (United States)

Author keywords

E relationship marketing (e RM); Hotel companies; Lodging industry; Regression analysis; Website features

Indexed keywords

EID: 34447119012     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v21n02_03     Document Type: Review

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