The effectiveness of convention and exhibition websites a transatlantic comparison and future scenario

Tourism Recreation Research

Volumn 30, Issue 3, 2005, Pages 49-59

  Myung, Sejung ^a,b   Morrison, Alastair M ^c   Taylor, J Stephen ^d  

^a PURDUE UNIVERSITY   (United States)

^b University of Strathclyde ^*  (South Korea)

^c PURDUE UNIVERSITY   (United States)

^d UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Balanced scorecard approach; Convention and exhibition centre; Convention and visitors bureau; Tourist board; Website evaluation

Indexed keywords

EID: 85032069205     PISSN: 02508281     EISSN: None     Source Type: Journal    
DOI: 10.1080/02508281.2005.11081486     Document Type: Article

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