Social media and corporate dialogue: The response of global financial institutions

Online Information Review

Volumn 35, Issue 1, 2011, Pages 34-49

  Bonsón, Enrique ^a   Flores, Francisco ^a  

^a UNIVERSITY OF HUELVA   (Spain)

Author keywords

Banks; Corporate communications; Online operations; Social interaction; Web 2.0

Indexed keywords

BANKS; CORPORATE COMMUNICATIONS; ONLINE OPERATIONS; SOCIAL INTERACTIONS; WEB 2.0;

REGRESSION ANALYSIS; RESEARCH; WORLD WIDE WEB;

SOCIAL NETWORKING (ONLINE);

EID: 79953844397     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/14684521111113579     Document Type: Article

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