Benchmarking CVB website performance: Spatial and structural patterns

Tourism Management

Volumn 31, Issue 5, 2010, Pages 611-620

  Stepchenkova, Svetlana ^a   Tang, Liang ^b   Jang, SooCheong ^b   Kirilenko, Andrei P ^c   Morrison, Alastair M ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b PURDUE UNIVERSITY   (United States)

^c UNIVERSITY OF NORTH DAKOTA   (United States)

Author keywords

Balanced Scorecard (BSC); Benchmarking; Convention and Visitor Bureaus (CVBs); Destination marketing; GIS; Spatial analysis; Website performance

Indexed keywords

ARC-INFO; BENCHMARKING; MARKETING; SOFTWARE; SPATIAL ANALYSIS; TOURISM MARKET; TOURIST DESTINATION; WORLD WIDE WEB;

EID: 77952422371     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2009.06.015     Document Type: Article

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