Examining the level of sophistication and success of destination marketing systems: Impacts of organizational factors

Journal of Travel and Tourism Marketing

Volumn 24, Issue 1, 2008, Pages 81-98

  Wang, Youcheng ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Destination marketing; Destination marketing systems; Internet marketing; Organizational factors; Website sophistication

Indexed keywords

EID: 67449101486     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v24n01_06     Document Type: Article

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