Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making

Journal of Business Ethics

Volumn 113, Issue 2, 2013, Pages 243-263

  Liu, Gordon ^a  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Cause related marketing; Consumer; Corporate legitimacy; Corporate social responsibility; Stakeholder management

Indexed keywords

EID: 84875706983     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-012-1292-8     Document Type: Article

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