Building corporate reputation with stakeholders: Exploring the role of message ambiguity for social marketers

European Journal of Marketing

Volumn 44, Issue 11, 2010, Pages 1856-1874

  Dickinson Delaporte, Sonia ^a   Beverland, Michael ^b   Lindgreen, Adam ^c  

^a CURTIN UNIVERSITY   (Australia)

^b UNIVERSITY OF BATH   (United Kingdom)

^c UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Communications; Corporate image; Non profit organizations; Stakeholders

Indexed keywords

EID: 78149388211     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011079918     Document Type: Article

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