Does Corporate Sponsorship of a Socially-Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti-Drinking and Driving Message

Journal of Consumer Psychology

Volumn 14, Issue 1-2, 2004, Pages 13-20

  Szykman, Lisa R ^a   Bloom, Paul N ^b   Blazing, Jennifer ^c  

^a The College of William and Mary   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342501440     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1401&2_3     Document Type: Article

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