An empirical study on consumer first purchase intention in online shopping: Integrating initial trust and TAM

Electronic Commerce Research

Volumn 12, Issue 2, 2012, Pages 125-150

  Kim, Jin Baek ^a  

^a Tongmyong University   (South Korea)

Author keywords

First purchase; Initial trust; Initial trust base; TAM

Indexed keywords

EID: 84862789911     PISSN: 13895753     EISSN: 15729362     Source Type: Journal    
DOI: 10.1007/s10660-012-9089-5     Document Type: Article

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