Predicting and explaining the adoption of online trading: An empirical study in Taiwan

Decision Support Systems

Volumn 47, Issue 2, 2009, Pages 133-142

  Lee, Ming Chi ^a  

^a NATIONAL PINGTUNG UNIVERSITY   (Taiwan)

Author keywords

Online trading; Perceived benefit; Perceived risk; TAM; TPB; Trust

Indexed keywords

ONLINE TRADING; PERCEIVED BENEFIT; PERCEIVED RISK; TAM; TPB; TRUST;

COMMERCE;

EID: 67349136463     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2009.02.003     Document Type: Article

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