Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping

International Journal of Human Computer Studies

Volumn 65, Issue 8, 2007, Pages 689-708

  Hassanein, Khaled ^a   Head, Milena ^a  

^a MCMASTER UNIVERSITY   (Canada)

Author keywords

E commerce; Enjoyment; Online trust; Social presence; Tam; Web interface

Indexed keywords

CUSTOMER SATISFACTION; INTERFACES (COMPUTER); ONLINE SEARCHING; SOCIAL ASPECTS; WEBSITES;

ONLINE SHOPPING; ONLINE TRUST; SOCIAL PRESENCE; WEB INTERFACES;

ELECTRONIC COMMERCE;

EID: 34249673409     PISSN: 10715819     EISSN: 10959300     Source Type: Journal    
DOI: 10.1016/j.ijhcs.2006.11.018     Document Type: Article

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