The role of web site characteristics in initial trust formation

Journal of Computer Information Systems

Volumn 45, Issue 1, 2004, Pages 94-103

  Wakefield, Robin L ^a   Stocks, Morris H ^b   Wilder, W Mark ^b  

^a BAYLOR UNIVERSITY   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

Assurance; E retailers; Electronic Commerce; Trust; Trust Building Model; WebTrust

Indexed keywords

ASSURANCE; E-RETAILERS; TRUST; TRUST BUILDING MODEL; WEBTRUST;

BEHAVIORAL RESEARCH; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MARKETING; PRODUCT DESIGN; QUALITY CONTROL; SECURITY OF DATA;

WEBSITES;

EID: 8344286457     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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