An experimental evaluation of the effects of internal and external e-Assurance on initial trust formation in B2C e-commerce

International Journal of Accounting Information Systems

Volumn 10, Issue 3, 2009, Pages 152-170

  Bahmanziari, Tammy ^a   Odom, Marcus D ^b   Ugrin, Joseph C ^c  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

^c KANSAS STATE UNIVERSITY   (United States)

Author keywords

Assurance; e Assurance; e commerce; Trust; WebTrust

Indexed keywords

EID: 67849130124     PISSN: 14670895     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.accinf.2008.11.001     Document Type: Article

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