An empirical analysis on the influence of risk on relationships between handling of product returns and customer loyalty in E-commerce

International Journal of Production Economics

Volumn 130, Issue 2, 2011, Pages 255-261

  Ramanathan, Ramakrishnan ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Customer loyalty; E commerce; Product returns; Risk

Indexed keywords

CUSTOMER LOYALTY; E-COMMERCE; EMPIRICAL ANALYSIS; ONLINE CUSTOMERS; PRODUCT RETURNS; RISK CHARACTERISTICS; RISK PRODUCTS;

ELECTRONIC COMMERCE; SALES; SUPPLY CHAINS;

CUSTOMER SATISFACTION;

EID: 79951727022     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2011.01.005     Document Type: Article

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