Modeling innovative points of sales through virtual and immersive technologies

Journal of Retailing and Consumer Services

Volumn 19, Issue 3, 2012, Pages 279-286

  Pantano, Eleonora ^a   Servidio, Rocco ^a  

^a UNIVERSITY OF CALABRIA   (Italy)

Author keywords

Consumer behavior; Human Computer Interaction; Retailing; Technology management

Indexed keywords

ADVANCED TECHNOLOGY; COMPUTER; CONSUMPTION BEHAVIOR; INNOVATION; RETAILING; VIRTUAL REALITY;

EID: 84860320389     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.02.002     Document Type: Article

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