Empirical analysis of consumer reaction to the virtual reality shopping mall

Computers in Human Behavior

Volumn 24, Issue 1, 2008, Pages 88-104

  Lee, Kun Chang ^a   Chung, Namho ^b  

^a Sungkyunkwan University   (South Korea)

^b Chungju National University   (South Korea)

Author keywords

Convenience; Customer satisfaction; Enjoyment; Quality assurance; Shopping mall; User interface; Virtual reality

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; INTERNET; QUALITY ASSURANCE; USER INTERFACES;

PARTIAL LEAST SQUARE (PLS); SHOPPING MALL;

VIRTUAL REALITY;

EID: 34548379388     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2007.01.018     Document Type: Article

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