The role of interactivity in e-tailing: Creating value and increasing satisfaction

Journal of Retailing and Consumer Services

Volumn 17, Issue 2, 2010, Pages 89-96

  Yoo, Weon Sang ^a   Lee, Yunjung ^b   Park, JungKun ^c  

^a Hanyang University   (South Korea)

^b PURDUE UNIVERSITY   (United States)

^c UNIVERSITY OF HOUSTON   (United States)

Author keywords

Interactivity; Online retailing; Satisfaction; Utilitarian and hedonic values

Indexed keywords

CONSUMPTION BEHAVIOR; ELECTRONIC COMMERCE; HEDONIC ANALYSIS; RETAILING;

EID: 76049098050     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.10.003     Document Type: Article

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