Shelf sequence and proximity effects on online grocery choices

Marketing Letters

Volumn 18, Issue 1-2, 2007, Pages 117-133

  Breugelmans, Els ^a   Campo, Katia ^b   Gijsbrechts, Els ^c  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b UNIVERSITY OF LEUVEN   (Belgium)

^c TILBURG UNIVERSITY   (Netherlands)

Author keywords

Assortment; Choice decision; Online shopping; Retailing; Shelf management

Indexed keywords

EID: 34247562339     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-9002-x     Document Type: Article

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