Antecedents of customer satisfaction with online banking in China: The effects of experience

Computers in Human Behavior

Volumn 26, Issue 6, 2010, Pages 1296-1304

  Yoon, Cheolho ^a  

^a Mokpo National University   (South Korea)

Author keywords

China; Customer satisfaction; Experience; Multi group analysis; Online banking

Indexed keywords

CHINA; CUSTOMER EXPERIENCE; CUSTOMER SUPPORT; EASE OF USE; EXPERIENCE; INFORMATION CONTENTS; MULTI-GROUP; ON-LINE BANKING;

DESIGN; SALES; SECURITY OF DATA; SPEED;

CUSTOMER SATISFACTION;

EID: 77956187678     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.04.001     Document Type: Article

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