Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model

Journal of Computer-Mediated Communication

Volumn 16, Issue 2, 2011, Pages 171-200

  Lee, Hyun Hwa ^a   Chang, Eunyoung ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b Yuhan College   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER NETWORKS;

CONCEPTUAL FRAMEWORKS; CONSUMER ATTITUDES; CONTROL CONSTRUCTS; EXTENDED TECHNOLOGY ACCEPTANCE MODELS; INDIVIDUAL CHARACTERISTICS; MASS CUSTOMIZATION; PERCEIVED ENJOYMENT; THEORETICAL FRAMEWORK;

COMPUTER AIDED MANUFACTURING;

EID: 79951831003     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2010.01530.x     Document Type: Article

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