An investigation of consumers' webstore shopping: A view of click-and-mortar company

International Journal of Information Management

Volumn 31, Issue 3, 2011, Pages 210-216

  Doong, Her Sen ^a   Wang, Hui Chih ^b   Foxall, Gordon R ^c  

^a NATIONAL CHIAYI UNIVERSITY   (Taiwan)

^b NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Brand familiarity; Brand loyalty; Cross channel; Trust; Webstore reputation

Indexed keywords

MORTAR;

BRAND FAMILIARITY; BRAND LOYALTY; CROSS-CHANNEL; TRUST; WEBSTORE REPUTATION;

CONSUMER BEHAVIOR;

EID: 79953861802     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2010.06.006     Document Type: Article

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