Using "biztainment" to gain competitive advantage

Business Horizons

Volumn 52, Issue 2, 2009, Pages 167-176

  Newsom, Mi Kyong ^a   Collier, David A ^b   Olsen, Eric O ^c  

^a OHIO STATE UNIVERSITY   (United States)

^b FLORIDA GULF COAST UNIVERSITY   (United States)

^c CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

Author keywords

Economic advantage; Entertainment; Service design and paradigms

Indexed keywords

EID: 58849129776     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2008.10.005     Document Type: Article

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