A virtual reality tool to measure shoppers' tenant mix preferences

Computers, Environment and Urban Systems

Volumn 34, Issue 5, 2010, Pages 377-388

  Borgers, Aloys ^a   Brouwer, Menno ^a   Kunen, Tristan ^a   Jessurun Joran, J ^a   Janssen Ingrid, I ^a  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Measuring preferences; Shopping centres; Tenant mix; Virtual reality

Indexed keywords

COMPETITIVE POSITION; CONSUMER BEHAVIOUR; CONSUMER PREFERENCES; MEASURING PREFERENCES; NEIGHBOURHOOD; PROTOTYPE VERSIONS; TEST CASE; VIRTUAL REALITY TOOLS;

VIRTUAL REALITY;

SHOPPING CENTERS;

CONSUMPTION BEHAVIOR; NEIGHBORHOOD; PREFERENCE BEHAVIOR; SHOPPING ACTIVITY; SPATIAL ANALYSIS; TESTING METHOD; VIRTUAL REALITY;

NETHERLANDS;

EID: 77955093777     PISSN: 01989715     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.compenvurbsys.2010.04.002     Document Type: Article

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