Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses

Journal of Small Business Management

Volumn 46, Issue 3, 2008, Pages 351-371

  Craig, Justin B ^a   Dibrell, Clay ^b   Davis, Peter S ^c  

^a BOND UNIVERSITY   (Australia)

^b OREGON STATE UNIVERSITY   (United States)

^c UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44949095205     PISSN: 00472778     EISSN: 1540627X     Source Type: Journal    
DOI: 10.1111/j.1540-627X.2008.00248.x     Document Type: Article

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