Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness

Industrial Marketing Management

Volumn 40, Issue 7, 2011, Pages 1172-1182

  Molina Castillo, Francisco Jose ^a   Jimenez Jimenez, Daniel ^b   Munuera Aleman, Jose Luis ^a  

^a UNIVERSITY OF MURCIA   (Spain)

^b S n   (Spain)

Author keywords

Innovativeness to the firm; New product performance; Objective quality; Product exploitation; Product exploration

Indexed keywords

EID: 82555198137     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.12.017     Document Type: Article

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