An investigation into commitment in non-Western industrial marketing relationships

Industrial Marketing Management

Volumn 32, Issue 7, 2003, Pages 595-604

  Coote, Leonard V ^a   Forrest, Edward J ^b   Tam, Terence W ^c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF ALASKA ANCHORAGE   (United States)

^c GRIFFITH UNIVERSITY   (Australia)

Author keywords

Asian business relationships; Industrial marketing; Normative contract

Indexed keywords

EID: 0043013343     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(03)00017-8     Document Type: Article

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