Antecedents and outcomes of new product development speed. An interdisciplinary conceptual framework

Industrial Marketing Management

Volumn 31, Issue 4, 2002, Pages 317-328

  Menon, Ajay ^a   Chowdhury, Jhinuk ^b   Lukas, Bryan A ^c  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Brand image; Capital investment; Corporate image; Culture; Groupwork controls; Incentives; New product development speed; Profitability; Revenue; Structure

Indexed keywords

EID: 0036270881     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00163-8     Document Type: Article

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