Choice models in marketing: Economic assumptions, challenges and trends

Foundations and Trends in Marketing

Volumn 2, Issue 2, 2007, Pages 97-184

  Chandukala, Sandeep R ^a   Kim, Jaehwan ^b   Otter, Thomas ^c   Rossi, Peter E ^d   Allenby, Greg M ^e  

^a INDIANA UNIVERSITY   (United States)

^b Korea University   (South Korea)

^c GOETHE UNIVERSITY   (Germany)

^d UNIVERSITY OF CHICAGO   (United States)

^e OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80755163762     PISSN: 15550753     EISSN: 15550761     Source Type: Journal    
DOI: 10.1561/1700000008     Document Type: Review

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