Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks

Marketing Science

Volumn 23, Issue 1, 2004, Pages

  Dubé, Jean Pierre ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

Brand choice; Customer behavior; Multiple discreteness; Structural modeling

Indexed keywords

EID: 2142775484     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1030.0041     Document Type: Article

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