Consumer Sequential Search: Not Enough or Too Much?

Marketing Science

Volumn 22, Issue 4, 2003, Pages

  Zwick, Rami ^a   Rapoport, Amnon ^b   Chung Lo, Alison King ^c   Muthukrishnan, A V ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF ARIZONA   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

Behavioral Decision Rules; Information Processing; Search Behavior; Sequential Choice Models

Indexed keywords

EID: 0742306224     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.22.4.503.24909     Document Type: Article

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