A hierarchical Bayes model for assortment choice

Journal of Marketing Research

Volumn 37, Issue 2, 2000, Pages 259-268

  Bradlow, Eric T ^a   Rao, Vithala R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034341474     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.2.259.18733     Document Type: Article

References (25)

1. Albert, J.H. and Siddartha Chib (1993), "Bayesian Analysis of Binary and Polychotomous Response Data," Journal of the American Statistical Association, 88, 669-79.
2. Arora, Neeraj, Greg M. Allenby, and James L. Ginter (1998), "A Hierarchical Bayes Model of Primary and Secondary Demand," Marketing Science, 17 (1), 29-44.
3. Bayus, Barry L. and Vithala R. Rao (1989), "A Hierarchical Utility Model for the Dynamic Acquisition of Heterogeneous Items," Marketing Letters, 1 (December), 71-80.
4. Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister (1998), "Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction," Journal of Marketing Research, 35 (May), 166-76.
5. Bucklin, Randolph E., Sunil Gupta, and S. Siddarth (1998), "Modelling the Effect of Purchase Quantity on Consumers' Choice of Product Assortment," Journal of Forecasting, 17 (June/July), 281-301.
6. Dreze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994), "Shelf Management and Space Elasticity," Journal of Retailing, 70 (Winter), 301-26.
7. Farquhar, Peter F. and Vithala R. Rao (1976), "A Balance Model for Evaluating Subsets of Multiattributed Items," Management Science, 22 (January), 528-39.
8. Gelfand, A.E. and Adrian F.M. Smith (1990), "Sampling-Based Approaches to Calculating Marginal Densities," Journal of the American Statistical Association, 85, 398-409.
9. Gelman, A. and Donald B. Rubin (1992), "Inference from Iterative Simulation Using Multiple Sequences," Statistical Science, 7, 457-511.
10. George, Edward I. and Robert E. McCulloch (1993), "Variable Selection via Gibbs Sampling," Journal of the American Statistical Association, 88, 881-89.
11. Green, Paul E. and Abba M. Krieger (1985), "Models and Heuristics for Product Line Selection," Marketing Science, 4 (Winter), 1-19.
12. Harlam, Bari and Leonard M. Lodish (1995), "Modeling Consumers' Choice of Multiple Items," Journal of Marketing Research, 32 (November), 404-18.
13. Hastings, W.K. (1970), "Monte Carlo Sampling Methods Using Markov Chains and Their Applications," Biometrika, 57, 97-109.
14. Kahn, Barbara E. and Donald R. Lehmann (1991), "Modeling Choice Among Assortments," Journal of Retailing, 67 (3), 274-99.
15. Kohli, Rajeev and R. Sukumar (1990), "Heuristics for Product Line Design Using Conjoint Analysis," Management Science, 36 (12), 1464-77.
16. Lenk, Peter J., Wayne S. DeSarbo, Paul E. Green, and Martin R. Young (1996), "Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs," Marketing Science, 15 (2), 173-91.
17. Mahajan, Vijay, Vithala R. Rao, and Rajendra K. Srivastava (1994), "An Approach to Assess the Importance of Brand Equity in Acquisition Decisions," Journal of Product Innovation Management, 11 (June), 221-35.
18. Markowitz, Harry H. (1987), Mean-Variance Analysis in Portfolio Choice and Capital Markets. New York: B. Blackwell.
19. McAlister, Leigh (1979), "Choosing Multiple Items from a Product Class," Journal of Consumer Research, 6 (December), 213-24.
20. Rao, Vithala R., Vijay Mahajan, and Nikhil P. Varaiya (1991), "A Balance Model for Evaluating Firms for Acquisition," Management Science, 37 (March), 331-49.
21. Rossi, Peter E. and Greg M. Allenby (1993), "A Bayesian Approach to Estimating Household Parameters," Journal of Marketing Research, 30 (May), 171-82.
22. -, Robert E. McCulloch, and Greg M. Allenby (1996), "The Value of Purchase History Data in Target Marketing," Marketing Science, 15 (4), 321-40.
23. Urban, T. (1998), "An Inventory-Theoretic Approach to Product Assortment and Shelf-Space Allocation," Journal of Retailing, 74 (1), 15-35.
24. Walsh, John W. (1995), "Flexibility in Consumer Purchasing for Uncertain Future Tastes," Marketing Science, 14 (2), 148-65.
25. Wilkie, William L. and Edgar A. Pessemier (1973), "Issues in Marketing's Use of Multi-attribute Attitude Models," Journal of Marketing Research, 10 (November), 428-41.