Similarities in choice behavior across product categories

Marketing Science

Volumn 17, Issue 2, 1998, Pages 91-106

  Ainslie, Andrew ^a   Rossi, Peter E ^a  

^a NONE

Author keywords

Bayesian methods; Choice models; Multiple categories; Parameter correlations

Indexed keywords

EID: 0032220741     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.17.2.91     Document Type: Article

References (16)

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