Strategic orientations and new product commercialization: Mediator, moderator, and interplay

R and D Management

Volumn 41, Issue 4, 2011, Pages 337-359

  Mu, Jifeng ^a   Di Benedetto, C Anthony ^b,c  

^a ALABAMA A AND M UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

^c EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052813503     PISSN: 00336807     EISSN: 14679310     Source Type: Journal    
DOI: 10.1111/j.1467-9310.2011.00650.x     Document Type: Article

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