Identifying the key success factors in new product launch

Journal of Product Innovation Management

Volumn 16, Issue 6, 1999, Pages 530-544

  Di Benedetto, C Anthony ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION THEORY; MARKETING; PRODUCT DESIGN; RISK MANAGEMENT; STRATEGIC PLANNING; SUPERVISORY PERSONNEL;

PRODUCT LAUNCHING;

PRODUCT DEVELOPMENT;

EID: 0033317084     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(99)00014-4     Document Type: Article

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