What do we know about buyer-seller negotiations in marketing research? A status quo analysis

Industrial Marketing Management

Volumn 40, Issue 6, 2011, Pages 967-978

  Herbst, Uta ^a   Voeth, Markus ^b   Meister, Christoph ^b  

^a UNIVERSITY OF TÜBINGEN   (Germany)

^b UNIVERSITY OF HOHENHEIM   (Germany)

Author keywords

Buyer seller negotiations; Co citation analysis; Content analysis; Status quo analysis

Indexed keywords

EID: 80052237561     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.07.004     Document Type: Article

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