New product team decision making: Regulatory focus effects on number, type, and timing decisions

Journal of Product Innovation Management

Volumn 28, Issue 5, 2011, Pages 623-640

  Spanjol, Jelena ^a   Tam, Leona ^b   Qualls, William J ^c   Bohlmann, Jonathan D ^d  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^d NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS SIMULATION; CAPSTONE COURSE; MARKETING MANAGEMENT; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; NEW PRODUCT INTRODUCTIONS; NEW VENTURES; PRODUCT MANAGEMENT; PUBLIC UNIVERSITIES; REGULATORY FOCUS; STRATEGIC DECISIONS; STRATEGIC DIRECTION; TEAM MEMBERS; TIMING DECISIONS; TOP MANAGEMENT;

MARKETING; MOTIVATION; PRODUCT DEVELOPMENT;

DECISION MAKING;

EID: 80052112909     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00833.x     Document Type: Article

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