Regulatory focus theory and the entrepreneurial process

Journal of Business Venturing

Volumn 19, Issue 2, 2004, Pages 203-220

  Brockner, Joel ^a   Higgins, E Tory ^a   Low, Murray B ^a  

^a Howard Hughes Medical Institute   (United States)

Author keywords

Prevention focus; Promotion focus; Regulatory focus theory

Indexed keywords

EID: 0842290668     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0883-9026(03)00007-7     Document Type: Article

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