The effect of group interactions on satisfaction judgments: Satisfaction escalation

Marketing Science

Volumn 25, Issue 4, 2006, Pages 301-321

  Bohlmann, Jonathan D ^a   Rosa, José Antonio ^b   Bolton, Ruth N ^c   Qualls, William J ^d  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

^d UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Escalation; Group cohesiveness; Organizational buying decisions; Satisfaction; Social influence

Indexed keywords

EID: 33747516887     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0182     Document Type: Article

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