The effect of individual learning on competitive decision-making and firm performance

International Journal of Research in Marketing

Volumn 18, Issue 1-2, 2001, Pages 99-117

  Malter, Alan J ^a   Dickson, Peter R ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Dynamic decision making; Group decision making; Learning; Marketing strategy; Markstrat

Indexed keywords

EID: 0035373693     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(01)00034-9     Document Type: Article

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