Global innovation generation and financial performance in business-to-business relationships: The case of cross-border alliances in the pharmaceutical industry

Journal of the Academy of Marketing Science

Volumn 39, Issue 5, 2011, Pages 757-776

  Sivakumar, K ^a   Roy, Subroto ^b   Zhu, JianJun ^c   Hanvanich, Sangphet ^d  

^a LEHIGH UNIVERSITY   (United States)

^b UNIVERSITY OF NEW HAVEN   (United States)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

^d Hanvanich Financial LLC   (United States)

Author keywords

Business to business relationships; Financial performance; Global innovation generation; Pharmaceutical industry; Strategic alliances

Indexed keywords

EID: 80052049070     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0229-y     Document Type: Article

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